In 2024, Eurostar updated their brand identity to more accurately reflect their modern image among the luxury travel sector. This brand proposal presents a new idea for the logo and brand typography based on the concept of ‘infinite possibilities’, a fitting concept for high end travel.

The proposed logo juxtaposes an elegant, modern E with a clean, matching star to create a new, futuristic icon. This new marque represents the world of endless possibilities available to customers - different countries, cultures, characters and cuisine - all in the lap of luxury and symbolises the infinite opportunities that Eurostar offer to those with the spirit of adventure.